There are a lot of ways to promote your business and your app, but not all of them are worth your time. Although it may not work for all businesses, podcasting is certainly one marketing avenue that you should explore.
The biggest advantages of starting a podcast are: a large captive audience and lower competition. Once someone subscribes to your podcast, your new episodes will automatically be updated in their podcast player. If your podcast continues to be interesting, they will check in periodically and stay connected to your brand.
In many industries, you will have to compete with anywhere from thousands to millions of websites. But there are a relatively tiny fraction of podcasts in any industry. This can help you stand out.
You might think that it is a complicated process. Starting a podcast is actually very easy.
So if you have wanted to start a podcast, but thought that it would be too complicated, this post is for you. We will show you how to develop the concept for your podcast, how often you should publish, the steps that you need to take to go live and much more.